Brummells Exclusive Menswear opened during the summer of 2014. Having sold the business 12 years ago, Tony Smail previously operated
 at the same premises for 18 successful years and in that time built a reputation for being Jersey’s leading menswear retailer.

The reason for re-opening the business
 was simple, having spoken with many old clients, 
both local and visitors, we quickly realised Jersey was starved of world class luxury brands and also a unique shopping experience.

February 2014 we set about opening the business and managed to secure the same location previously held. We put together a wish list of world-class luxury brands, thankfully managing to obtain all of them and four months later after a major refurbishment Brummells opened its doors.

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Owners Tony Smail and Nathan Jenkins, who previously worked in the shop 12 years before, have put together a team of highly professional and experienced staff.

Brummells core values are to offer a unique retail experience providing out of hours opening, complementary tailoring service and delivery to your home, hotel or office. The ethos being to create a store environment that is friendly, professional, relaxed and most importantly enjoyable. Old fashioned service is provided where we spend time getting to know our clients and what they want.
 Today Brummells is back at the fore front of menswear retail in St Helier.

All the world-class brands are back Ermenegildo Zegna, Canali, Jacob Cohen and Emporio Armani just to name a few. There is a reassurance that the demand for luxury products is going from strength to strength and Brummells will continue to adapt its offer accordingly.

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World Class Brands

Providing a truly unique retail experience for our customers is core to everything we want to achieve. All made easier because of our partnership with some of the World’s great fashion houses. Something we cherish and are very proud of.


Style That is Timeless

We only seek out clothing with the best cut, made from the finest fabrics. If you’re looking for style the is timeless, something that truly reflects your personality and lifestyle and is suitable for any occasion then we are confident that once we have had the opportunity to take you through our fashion collections, accessories and shoes we will exceed your expectations.

Diversity & Variety

Our clients want modern clothes that are hand made in the classical tradition. Brummells is a unique fusion of the modern and traditional men’s haute couture. We are committed to showcase the very best the World has to offer. Behind our welcoming doors you’ll find diversity and variety and real value for money.